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Adds Google Analytics style UTM parameters to a web address so each campaign, channel and link variant shows up separately in your reports.
Adds Google Analytics style UTM parameters to a web address so each campaign, channel and link variant shows up separately in your reports. It is for marketers and site owners who tag newsletters, ads and social posts and want consistent, correctly encoded links.
Base URL: https://example.com/pricing, Source: newsletter, Medium: email, Campaign: spring sale, Content: hero button
https://example.com/pricing?utm_source=newsletter&utm_medium=email&utm_campaign=spring+sale&utm_content=hero+button
Good to know. Empty fields are skipped, and a custom parameter is only added when both its name and value are filled. Spaces in values are written as plus signs, which analytics tools read back as spaces.
Identifies which site sent the traffic (e.g., google, facebook)
Identifies the marketing medium (e.g., cpc, banner, email)
Identifies a specific product promotion or strategic campaign
Identifies search terms for paid search campaigns
Identifies what specifically was clicked to bring the user to the site
UTM parameters help track the effectiveness of online marketing campaigns across traffic sources and publishing media. They are appended to URLs and tracked in analytics tools like Google Analytics.